Putting empty storefronts to good use

Putting empty storefronts to good use
Tags: Digital Signage, In-Store Media, Interactive / Touchscreen, Marketing, Shopper Marketing, Store Design & Layout
July 1, 2009

BrandWeek: Empty storefronts are a growing retail reality, but Miami-based Carnival Cruise Lines recently transformed the economic downturn into a brand-building opportunity. This spring, Carnival, the world's largest cruise operator, launched larger-than-life interactive aquariums in vacant, freestanding store windows in Baltimore, Dallas, Houston, Los Angeles, New York and Washington, D.C.

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