Consumers want more convenience, more American-made food products

Consumers want more convenience, more American-made food products
Tags: Consumer Behavior, Psychology, Supermarkets & Grocery Stores, Surveys
July 1, 2009

Progressive Grocer: Consumers are more frequently choosing American-made products over less expensive foreign goods, according to a recent report by The Integer Group and M/A/R/C Research.

The promotional and retail marketing agencies found that shoppers have a continued focus on value, but there is a decline in wanting to shop around to save money. Additionally, convenience within the store is increasingly driving where consumers decide to shop. Easy-to-find items and a quick checkout both show an increase of eight percent from last month in a measurement of top priorities when choosing stores.

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