DULUTH, Georgia — "It's the wave of the future, and I'm very upbeat on the system." These were the words almost 35 years ago of Virginia Knauer, special assistant for consumer affairs to the President of the United States, when asked about the Universal Product Code (UPC) and the growing interest in retail bar code scanning.
Today, there is virtually no consumer product that cannot be scanned at the checkout in a retail store.
NCR Corporation first demonstrated its scanning system in 1974 to an overflow crowd that attended the Super Market Institute convention to view the then-revolutionary technology. Less than two months later, on June 26, 1974, history was made when a 10-pack of Wrigley's chewing gum became the first product ever scanned in a retail store setting — with an NCR scanner in a checkout lane at a Marsh Supermarket in Troy, Ohio.
NCR and Marsh quickly made headlines in newspapers and trade publications in the United States, Canada and other countries.
"Throughout its history, Marsh has been a technology leader in the retail industry," said Lee Nicholson, vice president of MIS for Indianapolis-based Marsh Supermarkets, Inc. "When that package of Wrigley's gum moved across the scan window, and a laser beam 'read' the bar code imprinted on the package, it was the beginning of a new era for retailing."
Indeed, the new system helped revolutionize the world of retailing. Bar code scanning at the point of service soon brought faster checkout for shoppers and gave retailers more information and control over inventory and other areas of store operations. But the revolution didn't stop there.
"That first transaction on an NCR bar code scanner launched a transformation that is still being felt throughout the world of retailing" said Mike Webster, NCR vice president and general manager, Retail and Hospitality. "It's a world where NCR has helped make shopping easier and faster for consumers with a stream of innovative solutions that we intend to drive well into the future."
