INDIANAPOLIS — Sigma Micro, a software and outsourced e-commerce services provider for direct retailers, announced today the availability of SigmaCommerce 4.4, an all-in-one software suite for managing multiple direct retail channels.
Among the improved features is the ability for retailers to create new Web site themes and protect organic search engine rankings for those newly redesigned sites. Search engine optimization is a crucial element of an e-commerce marketing strategy, and SigmaCommerce 4.4 is designed to be search engine-friendly. Internal site search is also a proven driver of higher conversion rates and customer satisfaction. The SigmaCommerce 4.4 site-search tool can place featured cross-sell products on the results page, offering retailers an effective way to highlight relevant products for shoppers.
Advanced product personalization has been enhanced in the new version as an extremely important capability for gift items, custom goods and novelty products online. SigmaCommerce 4.4 also includes a freshly redesigned POS system for brick-and-mortar retail locations.
