Hispanic foods moving out of the ethnic aisle

Hispanic foods moving out of the ethnic aisle
Tags: Customer Service, Marketing, Supermarkets & Grocery Stores
June 14, 2009

MSNBC: Several major chains are expanding their specialty offerings to capture business from Latinos, the country's fastest growing population and already almost one-sixth of the U.S. total in 2008. Other retailers are opening new stores that target Hispanic shoppers.

Wal-Mart Stores Inc., the nation's largest retailer, is in the process of converting two of its stores in Phoenix and Houston to Supermercados — a test format aimed at Hispanic shoppers. Its wholesale subsidiary, Sam's Club, is opening a store in Houston this summer — called Mas, or "more" — that targets Hispanic shoppers and businesses.

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