PCI compliance dominates talk at NACStech

PCI compliance dominates talk at NACStech
Tags: Associations / Events, Digital Merchandising, Digital Signage, Kiosks / Self-Service, NEC Display Solutions, Payments, Retail - Convenience Stores, Security, Technology, Wincor Nixdorf International
June 14, 2009

Lenard said that the retailers have had to address two scary topics at this year's event — credit card fraud and social engineering. Social engineering, according to Wikipedia, "is the act of manipulating people into performing actions or divulging confidential information." Lenard talked about how security breaches can really hurt your brand.

When asked about the impact of digital signage at c-stores, Lenard said, "Signage at the pump is huge. Changing a sign manually takes time and money." Also, you can "show in-store promotions and boost sales."