SYRACUSE, N.Y. — The Center for Advanced Retail Technology (CART) at Green Hills today announced a new partnership with BVI Networks, provider of comprehensive in-store business intelligence and decision support systems. BVI's RetailNEXT Product Suite, which will be featured at CART, is a complete solution that enables retailers and manufacturers to use video, transaction data from business systems, and best-in-class video analytics algorithms to address some of their highest priority objectives in terms of optimizing store operations, gaining valuable marketing and sales data and improving security.
"Given the importance of shopper marketing and the store itself as perhaps the most important marketing environment, a platform like BVI's RetailNEXT that enables marketers to truly understand shopper behavior throughout the store is critically important. Being able to create customer maps in each store so as to better optimize merchandising, along with the ability to measure and understand promotion effectiveness at the shelf level, is powerful and profitable information," said Gary Hawkins, CEO of Hawkins Strategic, which administers CART.
BVI Networks leverages stores' existing technology analytics, POS, RFID, CCTV, and staffing applications in its unique solution that collects, analyzes and visualizes dynamic data automatically. In-store analysis is taken well beyond the confines of POS and video analytics systems, enabling retailers and manufacturers to quickly identify problem areas, maximize real estate, and dramatically improve staff efficiency.
The Center for Advanced Retail Technology at Green Hills brings the Retail 3.0 vision to a live retail environment. Its mission is to enhance industry learning through retailer visits with hands-on, behind-the-scenes views into new and forthcoming technologies and discussion focused on changing business practices. A live retail operation, CART supports extensive data collection across products and shoppers, providing retailers quantitative views into featured technologies' impact.
