DALLAS — Retalix, a provider of software solutions for retailers and distributors, announced that K-VA-T Food Stores has selected Retalix Loyalty as its next-generation customer loyalty and promotions management system. The regional, family-owned supermarket chain operates more than 100 stores in Kentucky, Virginia and Tennessee under the Food City and Super Dollar banners.
Retalix Loyalty is a powerful, targeted promotions and consumer interaction solution that delivers offers, tracks performance, personalizes communications and protects profits. As an enterprise-wide, real-time, scalable system, Retalix Loyalty helps retailers grow sales profitably and build lifetime customers.
At Food City, Retalix Loyalty will be tightly integrated with the grocer's existing Retalix StoreLine POS and Retalix HQ price management system. The addition of Retalix Loyalty will provide an unprecedented ability to effectively manage pricing strategy, execute at the point-of service, and deliver customer-specific promotions, continuity and analysis in a comprehensive fashion.
"Our stores serve a growing population base of nearly one million households in a competitive market, so it's important to be able to quickly design and execute scalable and robust marketing and promotion campaigns," said Paul Widener, vice president of information services at K-VA-T. "The Retalix Loyalty solution will enable us to do more creative and relevant communications and promotions in the store, at the fuel pumps and online."
