Bloomingdale's veteran: We need to react to changing shopper attitudes

Bloomingdale's veteran: We need to react to changing shopper attitudes
Tags: Consumer Behavior, Customer Service, Department Stores, Marketing, Psychology
May 6, 2009

Retail Week: Retailers need to work harder to persuade shoppers to start spending again in what is the most difficult time in the sector's history. That was the message from famed former Bloomingdale's president and CEO Marvin Traub at the World Retail Congress today.

Traub, who is credited with turning Bloomingdale's into a world leading retailer in his 40-year career with the department store, told the congress that "we live in an atmosphere of ongoing pessimism," which means that "our customer is turned off."

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