HILLIARD, Ohio — Baesman, provider of database marketing programs for the retail industry, has announced its new Web-based store profiling technology to streamline in-store marketing program management. The solution, branded Store Attribute Manager (or S.A.M.), promises to deliver substantial cost and time savings to print production managers, visual merchandisers, purchasing agents and store operations personnel.
By maintaining each store's unique configuration, S.A.M. enables the user to quickly build in-store signage kits to match each location's individual fingerprint, reducing the over/under shipments that cost retailers tens of thousands of dollars in excessive point-of-purchase printing and managing monthly chain-wide returns and reshipments.
S.A.M. eliminates a one-size-fits-all approach to kit packing, helping retailers to reduce print volumes by 20 percent or more. And because suppliers can download distribution lists by campaign at the very last minute, kits are delivered to the most current addresses. S.A.M. also prevents shipments to inactive stores due to moves, renovations, and blackouts (due to disasters such as Hurricane Katrina), saving the retailer thousands annually in reshipment and return fees.
