Gift cards a bright spot for retailers

Gift cards a bright spot for retailers
Tags: Consumer Behavior, Department Stores, Psychology, Retail - General, Stored Value/ Gift Cards
April 14, 2009

Progressive Grocer: Shopping survey experts National Research Network (NRN) and leading consumer anthropologists The Hartman Group have announced data results revealing that the number of consumers purchasing gift cards increased significantly over the past six months.

Over half (57 percent) of American consumers say they purchased at least one gift card within the past year, an increase of five percent from six months ago (when last measured). Surveyed during a time when the national unemployment rate is staggering under nine percent and the economic recession continues to linger, gift cards continue to sell. The top three most purchased gift cards are big-box retailers, restaurants and department stores.

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