Shoppers like trying new products, but only if the price is right

Shoppers like trying new products, but only if the price is right
Tags: Consumer Behavior, Psychology, Supermarkets & Grocery Stores
April 5, 2009

Progressive Grocer: Supermarket shoppers are creatures of habit, but one of those habits is a predilection for trying new things. That mixed message emerges from a recent report by Better Homes and Gardens and BrandSpark International. According to the report, 69 percent of respondents agreed (including 17 percent agreeing "completely") that they "tend to purchase the same brand-name products on a regular basis." On the other hand, 46 percent agreed (including 16 percent "completely") with the statement: "When shopping, I actively look through stores for products that are new and different." Sometimes, what's new and different is a lower-than-usual price on an item the consumer doesn't typically buy; 54 percent agreed (16 percent "completely") that "[i]f a brand is on sale, I will purchase it over the name brand I regularly use."

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