TAIPEI, Taiwan — I-mobile Shop, the biggest mobile phone distributor in Thailand, installed CAYIN digital signage system in 28 selected points of distribution. The in-store digital screen network, implemented by Digital Media and Signage Solution Technology is remotely managed by the head office and conveys updated advertisements and brand images instantly. It spearheads CAYIN's digital signage deployments in Thailand.
I-mobile Shops are located mostly in department stores with around 30 branches in Bangkok and 50 branches in other provinces.
"We believe the in-store digital signage system can create a fashionable, high-tech shop image to all shoppers and pedestrians," said Pichet Suppana, senior manager, retail development of i-mobile Shop. "More than a dynamic platform to showcase i-mobile's products and services, we look forward to building a digital media for our partners and other advertisers who share the same idea with us."
Twenty-eight LCD displays are installed in selected i-mobile shops and powered by CAYIN SMP-PRO3, a zone-based digital signage player. Each player in the shop is centrally controlled by CAYIN CMS server, which is installed at the head office. The CMS server updates all multimedia content and schedules to SMP players in each branch via VPN, so that the administrator in the head office can easily manage the displays scattered in different locations.
Displays are installed in the store and face out to customers outside the glass window. CAYIN SMP-PRO3 provides a powerful and easy-to-use platform for the content creation team to convey brand image, advertisements of new mobile phones and the latest promotional events via high-quality video, image slide shows and text tickers. The team sells advertising areas to other customers and partners.
