Carnival placing 'interactive aquariums' in empty store windows

Carnival placing 'interactive aquariums' in empty store windows
Tags: Customer Experience, Digital Merchandising, Digital Signage, Display Technology, In-Store Media, Interactive / Touchscreen, Marketing, Merchandising, Shopper Marketing, Technology
April 1, 2009

Display & Design Ideas: Carnival Cruise Lines is placing interactive digital "aquariums" into empty store windows in six U.S. cities. The promotion, which will run through the end of April, will use computer vision, Flash animation and mobile gaming software to let passersby create and control their own fish in the aquarium using their mobile phones. When visitors first walk past the window display screens, seaweed and underwater plants move in response to their presence. A window sign instructs them to call a number on their cell phones and create a digital fish for the aquarium using voice commands. The promotion was created by Monster Media.

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