Two grocery chains trial electronic shelf labels

Two grocery chains trial electronic shelf labels
Tags: Digital Merchandising, Digital Signage, In-Store Media, Signage, Supermarkets & Grocery Stores, Technology
March 29, 2009

RFID Journal: Two U.S. grocery-store chains are trialing an electronic shelf label (ESL) system in several of their stores on the East and West coasts. The ESL system, provided by Altierre, comprises RFID-based LCD displays that attach to store shelves to identify products and their prices, enabling immediate shelf-side updates of product data. The system can be managed from a remote location and help the stores avoid using millions of paper labels annually. According to Sunit Saxena, Altierre's chairman and CEO, the system has been six years in the making, and has been piloted for the past nine months.

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