JOHNSON CITY, Tennessee — AT&T announced a new way to shop for and experience an array of communications and entertainment services with the official opening of a new AT&T Experience Store in Johnson City. The store is defined as a high-energy retail format that showcases AT&T's complete set of products and services.
The new store is much larger than the typical wireless store. The free-standing store features a fully integrated media experience, showcasing AT&T's complete provider profile by housing all of its products and services under one roof. Customers can try out products via several experience and personalization stations located throughout the store.
The 4,000-square-foot store will feature several new retail concepts, including four self-guided information kiosks. The kiosks include a rate plan recommendation tool that customers can use independently or with the assistance of an AT&T representative. The tool walks customers through a few simple questions and, based on their responses, will highlight the most appropriate rate plan. In addition to wireless phone plans, the kiosks also provide information on GoPhone, wireless data access for laptops and smartphone data plans. New device filters allow customers to sort and compare devices and select the best device to fit their needs. For customer convenience, the store also has an automatic bill-payment station where customers can pay with either credit or cash.
The 4,000-square-foot store offers a comprehensive portfolio of advanced wireless products and services, all of which customers can experience throughout the store. These include:
- AT&T Home Connections. Customers can browse the Internet using AT&T services and customize AT&T Yahoo! home page portals.
- Entertainment and Style. Customers will be able to test-drive all of AT&T's music offerings from Napster, iTunes, eMusic, Music ID, Pandora and XM Satellite Radio on wireless phones, Bluetooth headphones and Bluetooth external speakers. Customers can also transfer songs via a laptop or mobile phone. For the gamers, AT&T experts will show customers how to download games to wireless phones and laptops at this station.
- Productivity Solutions. Geared toward road warriors, on-the-go customers and small business owners, this front-of-store station includes wireless phones, PDAs, smartphones with GPS and Bluetooth accessories. Customers can learn how to use e-mail and Microsoft applications on these devices, and they can get the hang of multimedia messaging and photo- and video-sharing capabilities.
- Talk, Text and Browse. Customers can browse the latest, coolest GoPhone and Push to Talk devices offered from AT&T, learn about AT&T's extensive wireless service offerings and brush up on the latest text and video messaging directions.
