Teen retailers shut down concept stores, focus on main brand

Teen retailers shut down concept stores, focus on main brand
Tags: Retail - Apparel, Retail - Mall, Specialty Stores
March 12, 2009

Wall Street Journal: As recently as last year, retail concept stores were all the rage in the teen apparel business. These shops, offering the feel and prices of boutiques, took aim at tiny slices of the youth market. Now, many of these teen concepts are being pared as the recession prompts a harsh reappraisal of slicing the market into dozens of niches.

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