Survey: Multichannel customers are more profitable

Survey: Multichannel customers are more profitable
Tags: Multichannel Retailing, Quotes, Surveys
February 25, 2009

Internet Retailer: Customers who shop across multiple channels are more profitable than others, agree 56 percent of retailers in a new study by research and consulting firm Retail Systems Research. And half of those retailers say such customers are much more profitable. But data consistency and effective use of cross-channel data remain big hurdles to serving consumers efficiently across the channels of store, Web and catalog.

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