LONG BEACH, Calif. — Pioneer Electronics (USA) Inc. Professional Sound and Visual Division, introduced its Pioneer Pro DJ Retail Experience (Pro-DJ6S and Pro-DJ3S), two modular, interactive in-store product displays designed to deliver a hands-on experience for its Pro DJ product lines in the retail environment.
The unique retail display debuted last week at the 2009 Winter NAMM tradeshow. The Pro DJ Retail Experience accommodates the full line of Pioneer Pro DJ products including the popular DJM mixers, CDJ and DVJ turntables and the SVM audio/video mixer. The fully equipped display enables both consumers and retail staff to learn from and interact with each unit giving users a realistic experience on the retail floor.
"The display provides a new shopping experience for Pro DJ retailers and consumers alike. The tutorial videos and detailed product information educate and encourage potential customers to mix and scratch with the equipment when a salesperson isn't available, providing an 'extra hand' during busy retail hours," said Matt Dever, vice president for Pioneer's Professional Sound and Visual Division. "Currently we are the only DJ manufacturer utilizing this type of in-store display which shows our differentiation, dealer support and position in the market. We understand the types of demands being placed on our retailers and responded to these needs."
Pioneer partnered with Kosakura, a leading designer and manufacturer of interactive retail programs located in Santa Ana, Calif., to create this interactive retail display and maximize its capabilities for the competitive retail sales environment. Using selector buttons associated with each model, users can activate one or any combination of mixers, players or A/V units to experience a complete Pioneer set-up. The display captures consumer attention by utilizing a series of videos created by Pioneer featuring renowned DJs in the industry which highlight features, specifications, and tips and tricks for each product. Within several minutes of inactivity, a series of videos commence to continue to draw awareness to the display.
