NEW YORK — Torex Retail Holdings Limited today launched its Torex Loyalty system the NRF 98th Annual Convention & Expo. Torex Loyalty enables retailers to achieve insight into customers spending behavior and transform this into revenue growth. The system is a platform-independent, modular multi-channel system that integrates with a retailer's existing in-store technology to provide a comprehensive promotions, communications and analysis package.
Torex Loyalty offers retailers the ability to proactively drive sales and influence customer spending. With Torex Loyalty, retailers are able to collect and store key information about customers and their shopping habits regardless of where they shop, be it in-store or on the Web. They can then use this information to build an accurate picture of consumer demand, designing promotions precisely tailored to fit the needs of individual customers based on the insights provided.
With advanced data analysis capabilities, Torex Loyalty is able to help retailers predict which promotions will appeal most to certain types of shopper, and can even simulate the overall effects of a campaign on a retailer's business, allowing them to assess the potential return on investment.
Replacing outdated coupon-based systems, Torex Loyalty can also communicate offers using methods better suited to the lifestyles of today's consumers, such as sending a text message containing details of an offer to a customer's mobile phone, or an email to their personal account. Retailers can also make use of SMS and Bluetooth technology to instantly alert customers to offers when they visit a store.
The system enables retailers to accept promotions across multiple touch points, allowing them to reach all their customers, regardless of their preferred method of shopping.
