Coming soon: Retailers reach out with ringtones

Coming soon: Retailers reach out with ringtones
Tags: Multichannel Retailing
January 11, 2009

The Times: Jace Tyrrell, operations manager for the New West End Company, a trade body that represents 600 shops in Central London's retail heart, says that the group is investigating a system that sends text messages advertising bargains and special offers in shops close to the customer, or alerts them to events.

"We need to look at new ways of enticing in shoppers. The London market, in particular, is younger and more tech-savvy. I think mobile phone technology is going to play a big role in the future of retail," he said.

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