Shoppers willing to pay more for products they can touch

Shoppers willing to pay more for products they can touch
Tags: Consumer Behavior, Department Stores, Marketing, Merchandising, Pharmacy/Drugstores, Point-of-Purchase / POP, Psychology, Retail - Apparel, Retail - Automotive, Retail - Convenience Stores, Retail - Electronics, Retail - General, Retail - Home Center, Retail - Mall, Retail - Warehouse, Specialty Stores, Supermarkets & Grocery Stores
January 7, 2009

Retail Digital Signage ROI:
Finding the break-even point

It’s clear that digital signage has a positive impact on retail sales — but just how much of one is a matter of debate. Numerous studies have been commissioned and published, trying to determine the net effect dynamic signage will have on the average store’s sales.

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