Behind-the-scenes at retail experience designer Miller Zell

Behind-the-scenes at retail experience designer Miller Zell
Tags: Customer Experience, Point-of-Purchase / POP, Store Design & Layout
December 23, 2008

The Atlanta Journal Constitution: Based in Atlanta is a secret weapon for some of the nation's top consumer brands. Think Wal-Mart, Coca-Cola, Johnson & Johnson, Office Depot, KFC, ExxonMobil, Regions Bank, H&R Block, Ford and GM. Atlanta-based Miller Zell studies consumer behavior and designs "shopping environments" and signs to lure customers in, get them to relax and ultimately, to make a purchase.

Miller Zell has about 275 employees. The ranks include interior designers, computer whiz kids and industrial and mechanical engineers, all focused on what has become their motto: "Making the world a better place to shop."

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