Personal shopping devices prepare for tipping point in 2009

Personal shopping devices prepare for tipping point in 2009
Tags: Digital Merchandising, In-Store Media, Interactive / Touchscreen, Kiosks / Self-Service, Point-of-Purchase / POP, Supermarkets & Grocery Stores, Technology
December 17, 2008

Retail Touch Points: Personal shopping devices for consumers are reaching their "tipping point." With at least one high-profile retailer signaling success with an initial test, experts say 2009 could be the beginning of the handheld device era for grocery, warehouse clubs and pharmacies.

That retailer is Stop & Shop. As a strong regional supermarket chain with a lot at stake in its current rebranding effort, Stop & Shop could have focused on any number of changes to call attention to itself. It shows some confidence that in addition to its new logo, color palette and employee uniforms, Stop & Shop's publicity effort is highlighting its personal shopping devices.

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