The Gourmet Retailer: For some retailers, social media is proving to be a valuable tool for engaging consumers, driving sales and building customer loyalty like never before. By adding social media content and capabilities to their sites — including ratings, reviews, recommendations, blogs, photo galleries and forums — retailers are transforming their Web properties into online destinations with vibrant communities.
With social media, online shopping is no longer a completely individual endeavor that takes place in a vacuum. Instead, it's a compelling content experience that invites customers to play an active role and commune with others along the way.
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How retail can benefit from social media
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