Retailers alter holiday music mix in-store to play on emotions

Retailers alter holiday music mix in-store to play on emotions
Tags: Consumer Behavior, In-Store Media, Marketing, Psychology
December 11, 2008

Forbes: With holiday shopping more stressful than ever this year, some retailers are eschewing traditional holiday music in their stores. Songs like Harry Connick Jr.'s "When My Heart Finds Christmas" bring to mind nostalgic images of families opening presents around their Christmas trees.

When many people can't afford mounds of presents and trips to visit family, those traditional songs might stir some gloomy feelings.

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