Pointer Media Network launches with data on 80 million shoppers

Pointer Media Network launches with data on 80 million shoppers
Tags: In-Store Media, Loyalty Programs, Marketing
December 8, 2008

Ad Week: Armed with two years of purchase data for 80 million individual consumers, Catalina Marketing is this week launching a new in-store ad network called the Pointer Media Network.

"While there's been a lot of talk about developing addressable networks to individual consumers, we actually have one up and running. [It has] access to 150 million frequent shopper IDs and $400 billion of observed purchasing behavior," said Todd Morris, senior vice president of Catalina.

Click to continue