Atlanta Journal-Constitution: The theme of this year's display at the Herald Square flagship — which bills itself as the world's largest store and is celebrating its 150th anniversary — is the making of Christmas magic. The six oversized windows facing Broadway depict the detail, hope and love that go into different elements of the holidays, such as tree lights, ornaments, snow and tinsel. There's no merchandise along the main thoroughfare, although gift ideas are featured in smaller windows on other facades of the block-size building.
"I think kids will love it with all its crazy moving parts, and I want them to believe this is how things are made," said Paul Olszewski, Macy's Herald Square director of windows.
It's not quite that easy: The windows are the result of a year's worth of work and a lot of fretting. He then spends the better part of the holiday season outside the windows with the crowd, hoping to hear kids say, "Wow!" and also seeing what could work better.
