More shoppers choosing private-label products

More shoppers choosing private-label products
Tags: Consumer Behavior, Psychology, Supermarkets & Grocery Stores
November 18, 2008

Progressive Grocer: Private-label products are increasingly encroaching on name brands' turf, as a majority of U.S. consumers are viewing store-brand items positively, accounting for more than $81 billion in sales in the U.S., up 10.2 percent over last year, according to new data from The Nielsen Company.

"While private-label products continue to follow the success of consumer packaged goods (CPG) manufacturers' name-brand introductions, more retailers are making private label a priority with messages on quality as strong as messages on value," said Todd Hale, senior vice president of consumer and shopper insights for Nielsen.

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