77% of consumers say they've gone green

77% of consumers say they've gone green
Tags: Psychology, Surveys
November 13, 2008

Adweek: The drive to sustainability is having a broad effect on consumers, with three in four defining themselves as "green," according to a new study. According to the survey, the green market has grown far beyond its roots as a niche, with 77 percent of consumers identifying themselves as "green." Over half (57 percent) said they made a green purchase decision in the past six months.

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