LAS VEGAS — Thomson's Premier Retail Networks Inc. (PRN), provider of digital media solutions at retail, announced details of a new interactive multi-product Display TV merchandising solution that will be previewed at the In-Store Marketing Expo at the Las Vegas Convention Center, November 12-14, 2008. A prototype featuring a Winter Wellness theme designed for Health & Beauty (HBA) departments can be viewed at PRN Booth # 1108.
When PRN's Display TV interactive retail media solution is set up in stores, shoppers will be able to select content that helps them make product choices adjacent to the point of purchase for a category of products. At ISME, the display will present content featuring a host offering short wellness tips on a 42-inch vertical screen while showcasing four seasonal HBA products. PRN's Display TV can showcase a single product or multiple products, depending on a retailer's needs, and can be configured to support interactive touch applications such as store navigation.
"This multi-product Display TV is one of PRN's most compelling and flexible new merchandising solutions coming out of our innovation team and the current HBA solution being showcased at ISME demonstrates the impact it can have in serving shopper's needs," said Richard Fisher, PRN president. "We are excited to work with our retail and advertising partners to further develop seasonal and category applications of this innovative solution which we expect to be in the market during 2009."
Thomson's Premier Retail Networks, Inc. (PRN) enables retailers and manufacturers to reach consumers in over 6,500 leading retail stores worldwide. PRN works with retailers, content partners and advertisers to create in-store programming that engages, informs and motivates consumers where they shop. PRN's programming alliances include major television networks and other media properties, as well as movie studios, record labels and magazine and newspaper publishers. PRN's retailer customers include Acme Markets, Albertsons, Best Buy, Carrefour, Circuit City, Costco Wholesale, Jewel-Osco, Pathmark, Sam's Club, Shaw's, ShopRite, Star Market, and Wal-Mart Stores.
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Thomson bringing interactive merchandising to ISME
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