DALLAS, Texas — Reflect Systems, a provider of digital signage software and services, will present new capabilities for interactivity and rich-media user experiences at The In-Store Marketing Expo at The Las Vegas Convention Center, November 12-14.
The FutureVision Gallery, featuring Microsoft, is a forward-looking showcase in the center of the Expo exhibit hall, featuring exciting, new technologies that are pushing the retail medium forward. The gallery is open throughout the show and free to all registered attendees.
"Retail is becoming an increasingly competitive environment and digital media technologies are critical in providing dynamic messaging and immersive customer experiences," said Matt Schmitt, CEO of Reflect Systems. "Retailers and brands know that interactivity and digital merchandising are must-have components of their in-store strategies. We're excited to showcase how the ReflectView platform has helped industry leading retailers and brands to embrace and leverage digital media solutions."
- New "Smart Clip" media functionality for dynamically controlling media and messaging based on location, demographics and other business-specific meta data classifications
- Camera-based capabilities for accurately measuring shopper traffic, demographics and media awareness
- Highly targeted attract loops for maximizing the effectiveness of kiosk and interactive applications through the use of advanced scheduling and day parting capabilities
- Robust support for a variety of interactive "trigger" capabilities including touchscreen, barcode scanning and magnetic card readers
- Cross-channel marketing promotions utilizing digital signage and mobile applications
