ISMI grows, adds speakers

ISMI grows, adds speakers
Tags: Associations / Events, Marketing, Shopper Marketing
November 2, 2008

Retail Digital Signage ROI:
Finding the break-even point

It's clear that digital signage has a positive impact on retail sales — but just how much of one is a matter of debate. Numerous studies have been commissioned and published, trying to determine the net effect dynamic signage will have on the average store's sales.

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