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Yahoo Tech: Online retailers — grappling with a sharp drop in consumer spending from even their most gung-ho Web enthusiasts — are becoming pushier with e-mails that pitch the latest deals. With pleas like, "Last chance to save 20 percent," or "Hurry, final sale ends," retailers from pure online players to land-based stores with a Web presence are hoping to get consumers to open their wallets — quickly and in a cost-effective way.

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