ISTANBUL, Turkey — Teknosa, the largest electronics retailer in Turkey, announced that it will implement digital signage networks in roughly 200 of its locations by the end of the year. The network is being installed by TVeez Turkey and uses TVeez's Marketing Intelligence Platform.
Click here for a photo gallery of Teknosa stores
TVeez provides solutions that enable Teknosa to communicate with on-site customers more effectively with targeted, intelligent, real-time and dynamic messages. Incorporating proprietory real-time post-production technology, TVeez Marketing Intelligence Platform tailors promos and messages to shoppers and enables on-the-fly ads. Teknosa customers receive messages, promotions and information at precisely the moment they are making their shopping decisions.
Teknosa has more than 230 stores in 57 cities. The company's stores attract five million monthly visits.
The concept stores welcome customers with 11 vertical 50-inch LCD screens. The screens announce in-store activities and help drive customers into the middle of the store as quickly as possible.
