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Science Daily: Multichannel customers shop more than other customer groups, according to new research, and spend more as a result.

"Multi-channel customers are also more loyal than other customer groups," said associate professor Peder Inge Furseth of the Institute for Innovation and Economic organization at the BI Norwegian School of Management.

This makes multi-channel customers the most valuable customers a company can have — and the company may not even be aware of it.

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