Fred Meyer goes HD

Fred Meyer goes HD
Tags: ComQi, Customer Experience, Department Stores, Digital Signage, In-Store Media, Pharmacy/Drugstores, Point-of-Purchase / POP, Retail - Electronics, Shopper Marketing, Signage, Supermarkets & Grocery Stores, Technology
September 25, 2008

In-Store Marketer: Fred Meyer has outfitted its electronics departments with a new high-definition digital signage network. Custom content is being developed to play on LCD and plasma TV screens positioned along the West Coast supercenter's media wall. There are an estimated 35 to 40 screens on the floor at any given time, which translates to about 5,000 in the network.

Digital signage specialist EnQii, New York, has implemented its media management and media player technologies in all Fred Meyer stores, as well as in 14 Fry's Marketplace locations. Both retailers are owned by Kroger Co.

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