Two-thirds of young U.K. shoppers use catalogs

Two-thirds of young U.K. shoppers use catalogs
Tags: Consumer Behavior, Marketing, Multichannel Retailing, Psychology, Retail - General
September 21, 2008

Hellmail: According to research carried out by Royal Mail, almost two thirds of young consumers in the UK use a catalog to shop. In fact, 54 percent of all UK adults use catalogs, either for buying directly or helping them with online or in-store purchases. But for the 16 to 34-year-old age group this figure is significantly higher at 62 percent — demonstrating that the "tech generation" of young shoppers is embracing catalogs in the greatest numbers.

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