Short may not be sweet for online product descriptions

Short may not be sweet for online product descriptions
Tags: Consumer Behavior, Customer Experience, Marketing, Point-of-Purchase / POP, Retail - General
September 18, 2008

SMART COMPANY (Australia): A recent online retail customer experience survey found that around 60 percent of top e-commerce sites used very brief product descriptions, and that only 10 percent had exceptional product copy. Is there a link between those numbers and the statistic that 70 percent of potential customers leave sites without buying, because their wasn't enough information to make a purchasing decision?

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