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(Canada) MarketNews: The store concept is focused on selling mobile phones, contracts and accessories, but there are a few differentiating factors that will help draw customers in. As part of a Walk Out Working program, for example, staff provide a host of "added-value" services to ensure that the customer leaves the store with his phone in full working order. This can mean everything from setting up e-mail accounts for customers to pairing new Bluetooth headsets with the phones.
 

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