FREEPORT, Maine — L.L.Bean, a leading U.S. retailer of outdoor gear and apparel, says it plans to open its first store in China this month.
According to a news release, the store will be located in the Solana Mall in Beijing and will be operated through a joint venture between the 96-year old Maine outfitter and Youngone Corp. of Korea.
The store-opening marks the first time that L.L.Bean products are available directly to consumers in China through retail. The Beijing store will offer about 3,000 square feet of retail space, and is the first of five L.L.Bean stores scheduled to open this year as part of the company's China-based joint venture.
"L.L.Bean is a trusted and authentic brand that inspires and enables individuals and families to enjoy the outdoors," said Chris McCormick, president and chief of L.L.Bean. "Throughout China there is a growing interest in participating in outdoor and recreational activities. L.L.Bean is a natural fit within this market. This is an area we have been studying for some time as we've considered ways to expand our international presence and diversify our business. China provides many opportunities with their growing marketplace."
The store has been designed as a "total outdoor lifestyle shop" and will provide a product assortment to support the growing active outdoor lifestyle in China. L.L.Bean product offerings will include men's, women's and children's outdoor apparel and footwear, luggage, and a selection of outdoor sporting goods including hiking and camping equipment.
The design and layout of the store will be reminiscent of the company's flagship store in Freeport, Maine, which includes natural lighting and weathered timbers to create an outdoor atmosphere.
The store will be the first to be opened under a joint venture agreement between L.L. Bean and Youngone Corp.
