Store generics boosted by bad economy

Store generics boosted by bad economy
Tags: Retail - General, Shopper Marketing
September 14, 2008

Buffalo (N.Y.) News: As budgets get tighter and food gets more expensive, American shoppers are increasingly switching to store brands — even upper-income consumers who may not have been inclined to give them a try before. Private-label product sales are up $5.4 billion nationally, making it a $74.2 billion industry, accounting for one in five U. S. supermarket and drug-store purchases, according to the Private Label Manufacturers Association.

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