Branding takes the bluetooth way

Branding takes the bluetooth way
Tags: Multichannel Retailing
September 4, 2008

Business-Standard (India): Companies are now taking the help of bluetooth technology at bus stations and other public places to promote their brands, after the successful use of this technology in malls, which was used for informing consumers about the latest bargains. To tap into the younger generation, Mudra and TeleBrahma in India have used bluetooth technology for brand promotion. Downloads are available for Lord Ganesha's wallpapers, ringtones, branded Aarti tunes and audio tracks of the Cycle Agarbatti radio spots among others.

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