SAN FRANCISCO — Sephora U.S. launched an innovative new "Ratings & Reviews" function from Bazaarvoice for each of the thousands of products sold on sephora.com, the largest and most visited e-commerce site in the prestige beauty industry. The new Ratings & Reviews feature provides extensive information about individual products and brands, including a "Sephora Star" rating, reviews from experts and shoppers and a chance for beauty seekers' questions to be answered.
"A critical part of Sephora's approach is our dedication to providing as much information as we can about trends, brands, products and how to use them," said Julie Bornstein, Sephora's senior vice president of Sephora Direct. "In addition, we will use what we learn from our clients' reviews to work with our brand partners and make the Sephora experience even better."
