The Voice Blast Program enables any size retail business to issue a targeted message to any number of consumers within a specified geographical area. The program places a call to the customer and briefly explains the product or multiple products being offered, as well as the benefits associated with responding to the retail merchant at the time of the call; the customer is given the option within a few moments of whether to respond to the special being offered and continue with the call. One example of an offer made with the Voice Blast Program recently was a two-for-one special on products from a specialty merchant retailer.
PTH projects that the Voice Blast Program will engage over a million calls in September 2008 alone, as the product is currently being deployed on behalf of merchants in Canada, the United States and South Africa.
