Grocers shift strategy to fight discounters

Grocers shift strategy to fight discounters
Tags: Consumer Behavior, Marketing, Psychology, Supermarkets & Grocery Stores
August 14, 2008

Business Week: Executives at mid-market grocery giants such as Safeway, SuperValu and Delhaize Group have cut their growth projections recently amid slowing sales. The problem: More Americans are buying food at Wal-Mart and deep-discount stores such as Aldi. TNS Retail Forward, which tracks retail trends, published a study in July that found at least one-fifth of consumers have switched their shopping to discounters for food and household essentials. They're accepting less product selection in return for lower prices.

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