Expert: Shoppers can't afford to be loyal

Expert: Shoppers can't afford to be loyal
Tags: Consumer Behavior, Customer Service, Department Stores, Loyalty Programs, Marketing, Online Retailing, Pharmacy/Drugstores, Psychology, Retail - Apparel, Retail - Automotive, Retail - Convenience Stores, Retail - Electronics, Retail - General, Retail - Home Center, Retail - Mall, Retail - Warehouse, Shopper Marketing, Specialty Stores, Supermarkets & Grocery Stores
August 10, 2008

The Globe and Mail: Shoppers cannot afford to remain loyal, according to retail guru and "true-life sixties-era Mad Man" Don Watt. "They will remain loyal if the retailer understands that it has to help them manage their disposable incomes. If the retailer is not flexible enough to do that, the consumer is forced to look elsewhere."

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