Tweens search for products online, get parents to buy them in-store

Tweens search for products online, get parents to buy them in-store
Tags: Consumer Behavior, Multichannel Retailing, Online Retailing, Psychology
August 6, 2008

Marketing Daily: According to new data from Performics, including search marketing in the media mix is crucial to snagging the attention and influence of tweens, as they are increasingly using search to make product recommendations and find pricing info for their parents. The research found that tweens were most involved in the recommendation or purchasing of electronics, apparel, consumer packaged goods (CPGs) and telecom items like mobile phones. And search seemed to impact their recommendations for electronics and telecom products the most.

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