Flagship stores vital for brand relationships

Flagship stores vital for brand relationships
Tags: Consumer Behavior, Customer Experience, Department Stores, Marketing, Merchandising, Psychology, Retail - Apparel, Retail - Electronics, Retail - General, Retail - Mall, Shopper Marketing, Specialty Stores, Store Design & Layout, Supermarkets & Grocery Stores
July 27, 2008

Business Day: Many run at a loss, but flagship retail stores play a big role in building a richer customer relationship with a brand, says global branding expert Anna Klingmann. She advocates store design that creates space for people to connect with a brand without being given a hard sell.