Shoppers want retailers to show how green they are

Shoppers want retailers to show how green they are
Tags: Consumer Behavior, Department Stores, Marketing, Online Retailing, Pharmacy/Drugstores, Psychology, Retail - Apparel, Retail - Automotive, Retail - Convenience Stores, Retail - Electronics, Retail - General, Retail - Home Center, Retail - Mall, Retail - Warehouse, Shopper Marketing, Specialty Stores, Store Design & Layout, Stored Value/ Gift Cards, Supermarkets & Grocery Stores, Technology
July 21, 2008

Boston Business Journal: A retail business may be green and sustainable, but unless those details are clearly communicated to shoppers, the store might not be reaping all of the possible benefits. According to a recent poll conducted by the Global Strategy Group, 87 percent of consumers are more likely to buy products from a retailer that is committed to environmentally friendly practices. Increasingly, retailers that do not communicate their environmental policies will lose to competitors that do.

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